Starting today and ending May 3rd, Starbucks will offer one bold coffee each week. They re kicking the series off with
Organic Yukon Blend. Here s a look at what the coming weeks hold (each of which are accompanied by an animated short):
The idea of Starbucks pushing bolder coffee is intriguing, but I have to say that some of these animations are well done, and a few border on offensive, while others are (sometimes intentionally, sometimes not) hilarious. (In the Sumatra video, the theme is adventure, so a man ventures outside of the routine by going to
a different Starbucks that s right across the street from his usual Starbucks. Right...)
What do you think of these promotional videos? Do you plan to try Starbucks new "bold" coffees?
Bold Coffees at Starbucks originally appeared on About.com Coffee / Tea on Tuesday, March 9th, 2010 at 13:40:24.
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